West Point Dimond

We have a very special Dimond coming out of the mine this week. Scott Moir, a 70.3 world’s qualifier designed his bike in dedication to West Point Academy located in Orange County, New York. The academy sits on scenic high ground overlooking the Hudson River, 50 miles north of New York City.

Admission into West Point isn’t easy to come by, candidates must both apply directly to the academy and receive a nomination – usually from a member of Congress. Other nomination sources include the President and Vice President of the United States. Because of the academy’s age (founded in 1802) and unique mission, its traditions have influenced other institutions. It was the first American college to have an accredited civil-engineering program, the first to have class rings, and its technical curriculum was a model for later engineering schools. (Our engineers and many Dimond owners thank West Point for that, amongst many other things)

I asked Scott while he chose to paint his bike these colors, after all he paid extra for it. Here’s his response…

“The reason that I chose to paint my new Dimond bike in West Point’s colors is quite simply because West Point has always been a special place for me.

As the son of a 29-year U.S. Army veteran I learned about patriotism, duty, and serving one’s country early on. I wanted to follow in my dad’s footsteps and could think of no better way to prepare myself than to attend and graduate from West Point. This became a goal of mine very early in my young life…in the 5th grade if my memory is correct. And it was this goal that motivated me to do well in academics, sports, and other civic-type activities up to and through my high school career.

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I did obtain an appointment to West Point and spent those four years being mentored by some of the finest leaders in the U.S. Army. My actual time at the academy was special because of the high quality of education that I received, and the experiences and opportunities the academy provided.

Upon graduating West Point I served on active duty in the U.S. Army Corps of Engineers for 5 years. During my multiple duty assignments I found that the academy prepared me well to lead my soldiers, and to do so competently and fairly. I was again privileged to serve with some of the finest soldiers in the U.S. Army. Relationships formed at the academy continued to forge during my military career, and to this day some of my best friends in the world are friends I met on Reception Day – the first day of Beast Barracks.

Interestingly, my time at West Point had nothing to do with my desire to pursue triathlon, but the skills I learned at the academy helped me become a fairly competitive triathlete. Skills and traits such as discipline, a strong work ethic, mental toughness, and perseverance. Those, along with the ability to set and achieve goals – they were all taught to me or honed during my time there.


Nope, I haven’t made it to Kona…yet! But I chose the West Point colors of black, gold, and gray (which represent the color of the components of gunpowder) on my new Dimond bike to help give me that extra push I’ll need to make both the members of the Long Gray Line and the fine folks at Dimond Bikes proud!”

Scott Moir 

USMA 1985

Go Army!

Thanks Scott for sharing your story, making such an awesome bike with us – and ultimately your service!


The United States Military Academy Mission

“To educate, train and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the nation as an officer in the United States Army.”


Jordan Rapp and Jesse Thomas sign with Dimond

For immediate release

Dimond adds influential triathletes Rapp & Thomas to help take their triathlon superbike even further into the future.

DES MOINES, IA Dimond Bikes, operating as part of Rüster Sports, LLC is pleased to announce a five year partnership with five-time Ironman Champion and ITU Long Distance World Champion, Jordan Rapp as well as four-time Wildflower Champion and two-time Ironman 70.3 Champion, Jesse Thomas.

Rüster Sports founder, and two-time Ironman champion, T.J. Tollakson describes signing Thomas and Rapp as a marker of the brand’s growth among top tier riders and his vision for the Dimond bike. “Jordan and Jesse are the one-two punch that further legitimizes Dimond as the industry leader in technological innovation and data driven performance. We are very excited with these two smart athletes who will add immense value to our company both on and off the bike.”

Thomas holds a Masters of Engineering degree from Stanford University, writes a monthly column for Triathlete Magazine, and is the CEO & co-founder of Picky Bars, a nationally distributed performance and real food bar company in its 5th year of business. Rapp holds an engineering degree from Princeton University, writes for LAVA magazine, and is the CTO of Slowtwitch.com, a widely popular endurance news website.

Rapp talked about his new ride from a champion’s point of view, “Its unique beam design coupled with intelligent tube shapes offers a demonstrable aerodynamic advantage, which is becoming harder and harder to find. The modular nature of the bike makes it an ideal platform for continuous development and improvement. I’m excited as both an athlete and engineer to be working with the Rüster team and their US-based production facility.”

Thomas shares a similar sentiment, “As a fellow business owner, I’ve followed TJ’s progression with Rüster Sports and Dimond over the past couple of years with intense interest. I was incredibly impressed with his team during a visit I took to the headquarters this winter. I put a lot of effort into vetting not only their current products, but their vision for the future. Ultimately, it was an opportunity that I really wanted to be a part of, both as an athlete and as an entrepreneur.”

Also signing with Rüster Sports are 2013-2014 Rev3 Pro Series champion Eric Limkemann, and pro triathlete Alyssa Godesky. They will be joining two-time Ironman Champion T.J. Tollakson, three-time Ironman Champion Maik Twelsiek, Ultraman World Champion Hillary Biscay, and 2012 Olympian Stuart Hayes on the Dimond pro triathlon team.

About Rüster Sports/Dimond Rüster Sports, LLC was founded in 2009 by professional triathlete and 2014 Ironman North American Champion, T.J. Tollakson. The Dimond bike was unveiled at Ironman Arizona in 2013. Twenty-one Dimond bicycles were ridden in the 2014 Ironman World Championships in Kona, Hawaii, making it the 16th most represented bicycle brand according to the Lava Magazine Bike Count. To get started on your own Dimond bike, email info@dev.rustersports.com. You can also follow along on Facebook, Twitter, or Instagram account.

Contact info:

TJ Tollakson

Jesse Thomas

Jordan Rapp