For immediate release
Dimond adds influential triathletes Rapp & Thomas to help take their triathlon superbike even further into the future.
DES MOINES, IA Dimond Bikes, operating as part of Rüster Sports, LLC is pleased to announce a five year partnership with five-time Ironman Champion and ITU Long Distance World Champion, Jordan Rapp as well as four-time Wildflower Champion and two-time Ironman 70.3 Champion, Jesse Thomas.
Rüster Sports founder, and two-time Ironman champion, T.J. Tollakson describes signing Thomas and Rapp as a marker of the brand’s growth among top tier riders and his vision for the Dimond bike. “Jordan and Jesse are the one-two punch that further legitimizes Dimond as the industry leader in technological innovation and data driven performance. We are very excited with these two smart athletes who will add immense value to our company both on and off the bike.”
Thomas holds a Masters of Engineering degree from Stanford University, writes a monthly column for Triathlete Magazine, and is the CEO & co-founder of Picky Bars, a nationally distributed performance and real food bar company in its 5th year of business. Rapp holds an engineering degree from Princeton University, writes for LAVA magazine, and is the CTO of Slowtwitch.com, a widely popular endurance news website.
Rapp talked about his new ride from a champion’s point of view, “Its unique beam design coupled with intelligent tube shapes offers a demonstrable aerodynamic advantage, which is becoming harder and harder to find. The modular nature of the bike makes it an ideal platform for continuous development and improvement. I’m excited as both an athlete and engineer to be working with the Rüster team and their US-based production facility.”
Thomas shares a similar sentiment, “As a fellow business owner, I’ve followed TJ’s progression with Rüster Sports and Dimond over the past couple of years with intense interest. I was incredibly impressed with his team during a visit I took to the headquarters this winter. I put a lot of effort into vetting not only their current products, but their vision for the future. Ultimately, it was an opportunity that I really wanted to be a part of, both as an athlete and as an entrepreneur.”
Also signing with Rüster Sports are 2013-2014 Rev3 Pro Series champion Eric Limkemann, and pro triathlete Alyssa Godesky. They will be joining two-time Ironman Champion T.J. Tollakson, three-time Ironman Champion Maik Twelsiek, Ultraman World Champion Hillary Biscay, and 2012 Olympian Stuart Hayes on the Dimond pro triathlon team.
About Rüster Sports/Dimond Rüster Sports, LLC was founded in 2009 by professional triathlete and 2014 Ironman North American Champion, T.J. Tollakson. The Dimond bike was unveiled at Ironman Arizona in 2013. Twenty-one Dimond bicycles were ridden in the 2014 Ironman World Championships in Kona, Hawaii, making it the 16th most represented bicycle brand according to the Lava Magazine Bike Count. To get started on your own Dimond bike, email firstname.lastname@example.org. You can also follow along on Facebook, Twitter, or Instagram account.